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LINK Distribution 

This privacy statement describes how your personal information is collected, used, and shared when you visit or make a purchase from LINK Distribution’s website (www.LINKdistribution.ca – the Site). Our privacy policy is in compliance with the Digital Privacy Act and PIPEDA Canada. 

Date of most recent update: March 14, 2021.


When you visit www.LINKdistirbution.ca, we automatically collect certain information about your device including your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.

– “Log files” and “analytics” track actions occurring on the LINK Distribution site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you including your name, billing address, shipping address, payment information (including credit card numbers, banking transactions, e-transfers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products or services when requested by you.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and to improve/optimize our Site (for example, to generate analytics about how our customers browse and interact with the Site and to assess the success of our marketing, social media, and advertising campaigns). 


We share your Personal Information with third parties to help us use your Order and Device Information, as described above. We also use Google Analytics to help us understand how our customers use the Site (you can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en-US#infocollect; you can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout). Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to subpoenas, search warrants, or other lawful requests for your Personal Information, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. 

To opt out of targeted advertising, contact inside@southwestenergy.ca.